EVO Payments Co-Marketing Guidelines

We have designed our partner program to deliver the best customer experience to our trusted partners. To highlight your unique value to customers and to help you benefit from a world class brand association we have created a suite of logos to complement the EVO Partner Program which you can use on your web site or on other marketing assets.

Co-Marketing Principles

• We want you to be clear about who the message is from, what you are trying to tell the customer, and what you want the customer to do.
• The relationship between EVO and “the partner” must be clear.

Backgrounds

For placing logos directly on imagery please ensure there is a good contrast. We have 4 different logo treatments – black and white / colour in vertical / horizontal design – for legibility and impact against different backgrounds. Please ensure you select the appropriate logo for the environment in which it will be placed.

Size and positioning

Minimum size

Make sure the logo is always fully legible.

Clear space

Allow enough clear space so it’s not crowded by other elements and has room to stand out on the page.

Positioning

The EVO Certified Partner logo should act as an endorsement to your business. It can be used in conjunction with your company logo and should always appear nearby and less prominently on your communications.

EVO / Payment Network campaign assets

• Partners may use campaign materials found in the Marketing Toolkit, partners cannot otherwise use EVO campaign assets.
• Co-marketing materials are limited to the templates provided in the Marketing Toolkit or via bespoke requests to EVO.
• All partner communications which incorporate either the EVO Certified Partner logo or the logos of any Payment Network must be approved by EVO prior to use by the partner. Partner communications in scope for approval may be submitted to EVO using the form below.